It was in 1956 that Wilhelm Anger decided to name the company Carrera after the Carrera Panamericana border to border car race. Founded in Austria the company continues to pioneer the eyewear sector creating Carrera glasses and sunglasses. Wilhelm developed the “Optyl” a lightweight and hypoallergenic acetate in 1964. This material is still used in high quality brands today.
In 1970 efforts were focussed on ski helmets, goggles and motorcycle goggles.
During 1979 the Porsche Design collaboration was created with motorcar designer Ferdinand Alexander Porsche. Porsche Design by Carrera glasses and sunglasses are highly regarded in the world of vintage eyewear. We have fabulous of examples, including Porsche by Carrera 5631 and 5632 now in stock. Folding glasses as well as those with interchangeable lenses could be seen in this fabulous and desirable collection. New old stock Porsche by Carrera is hard to come by and we are lucky enough to have some of these frames in our collection.
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The Iconic Style of Carrera Sunglasses Worn by 1980s and 1990s Formula 1 Drivers
When it comes to the world of motorsports and sunglasses, there's one brand that immediately comes to mind: Carrera. With their bold designs and iconic status, Carrera sunglasses have been a favorite among Formula 1 drivers, particularly during the thrilling races of the 1980s and 1990s. Join us as we delve into the unique style and influence of Carrera sunglasses on the drivers of that era.
The Carrera Legacy
Carrera has a rich history that dates back to 1956 when it was founded in Austria. The brand quickly gained recognition for its innovative designs and dedication to pushing the boundaries of eyewear fashion. With a focus on sports and racing, Carrera sunglasses became synonymous with adrenaline, performance, and a distinctive style that caught the attention of Formula 1 drivers.
A Match Made in Motorsport Heaven
During the 1980s and 1990s, Carrera sunglasses solidified their place in Formula 1 by becoming the go-to eyewear for many legendary drivers. Their sleek designs, combined with high-quality lenses, provided the perfect blend of style and functionality for the fast-paced world of motorsports.
The Iconic Carrera "Champion" Model
One particular Carrera sunglasses model that gained immense popularity among Formula 1 drivers was the Carrera "Champion" model. With its distinct aviator-inspired shape and signature Carrera branding on the temples, the "Champion" sunglasses became an iconic symbol of racing fashion. From Ayrton Senna to Alain Prost, many drivers donned these sunglasses both on and off the track.
Embodying the Spirit of Speed
Carrera sunglasses embodied the spirit of speed and competition that defined Formula 1 during the 1980s and 1990s. Their sleek designs, aerodynamic frames, and vibrant lens colors perfectly complemented the fast-paced nature of the sport. Drivers relied on Carrera sunglasses not only as a fashion statement but also as a vital tool to enhance visibility and protect their eyes from the intense sunlight during races.
Enduring Influence and Timeless Style
Decades may have passed since the heyday of Formula 1 in the 1980s and 1990s, but the influence of Carrera sunglasses on racing fashion remains strong. Their timeless style and association with motorsports continue to inspire new generations of drivers and racing enthusiasts alike.
Carrera sunglasses have left an indelible mark on the world of Formula 1, becoming an iconic accessory worn by the drivers of the 1980s and 1990s. The brand's commitment to innovation, style, and functionality perfectly matched the high-energy atmosphere of motorsports. Today, Carrera sunglasses still evoke a sense of speed, performance, and timeless style, ensuring their place as a cherished symbol of racing fashion.
So, next time you see a Formula 1 driver donning a pair of sleek sunglasses, remember the legacy of Carrera and the profound impact they made on the world of racing fashion during those unforgettable decades.
In the 1980’s Carrera sponsored numerous sporting events including the 1988 Winter Olympics, the Americas Cup and Formula 1 which included racing driver Niki Lauda and by 1986 “Boeing” and “Sunset” collections were launched.
The Boeing by Carrera range targeted pilots and the super stylish consumers. We have Boeing by Carrera 5701 and 5731 in stock. The Boeing by Carrera sunglasses range was produced in small quantities and they are highly regarded in the world of pilots. The quality and technology used was unprecedented. Dampner devices were fitted on the temporal hinges, acting as shock absorbers and 3C nosepads rotate 70 degrees giving a more customisable fit. These frames are the perfect treat for a vintage sunglasses collector.
Sunjet by Carrera was a sporty colourful collection. Fun and unisex glasses and sunglasses, in a great array of shapes and colours. Mirrored tints feature in the collection, key in the styling of these products, appealing to a younger consumer.
The link between Carrera and sport is well documented and is evident in the eyewear collection. Sculpted temples, and the brand logo is evident throughout the collections. The collections of today are all reminiscent of the original vintage frames, and similarities can be seen throughout.
Carrera is a brand that is adaptable and the image below demonstrates how when styled correctly, what appears to be a masculine frame suddenly becomes unisex.
Celebrities also love Carrera with styles seen on Rhianna, Usher, Jamie Foxx, Halle Berry, Taylor Swift and Jean Paul.