It was in 1956 that Wilhelm Anger decided to name the company Carrera after the Carrera Panamericana border to border car race. Founded in Austria the company continues to pioneer the eyewear sector. Wilhelm then developed the “Optyl” a lightweight and hypoallergenic acetate in 1964.
In 1970 that efforts were focussed on ski helmets, goggles and motorcycle goggles.
During 1979 the Porsche Design collaboration was created with motorcar designer Ferdinand Alexander Porsche. Folding glasses as well as those with interchangeable lenses could be seen in this fabulous and desirable collection.
In the 1980’s Carrera sponsored numerous sporting events including the 1988 Winter Olympics, the Americas Cup and Formula 1 which included racing driver Niki Lauda and by 1986 “Boeing” and “Sunset” collections were launched.
The link between Carrera and sport is well documented and is evident in the eyewear collection. Sculpted temples, and the brand logo is evident throughout the collections. The collections of today are all reminiscent of the original vintage frames, and similarities can be seen throughout.
Celebrities also love Carrera with styles seen on Britney Spears, Jamie Foxx, Halle Berry, Taylor Swift and Jean Paul.
With July coming to a close, we wanted to let you know that we have supported the Plastic Free July campaign. The campaign encourages people to become more aware of their plastic use, helping to create a cleaner future for generations to come.
Our latest blog brings you an insight into the latest trends for Spring/Summer 2018.
Its a lasting trend that vintage inspired frames are topping the charts and throughout all the style that are appearing on the catwalks, vintage influence can be seen throughout.